After receiving an overwhelming number of applications for our nationwide Life Jacket Loaner Program, we called on the boating industry to donate life jackets to help fulfill all of the requests and save boaters’ lives across the country. Brunswick Corporation, a global leader in the marine industry, answered the call and has generously donated 868 life jackets to be repurposed in the Sea Tow Foundation’s Life Jacket Loaner Program.

Brunswick’s donated life jackets came specifically from Land ‘N’ Sea warehouses located in Pompano Beach, Florida; Houston, Texas; Detroit, Michigan and Eagan, Minnesota. Land ‘N’ Sea is one of over 60 of Brunswick’s brands and is a full-service, wholesale distributor servicing the boating and recreational vehicle industry. All 868 of the life jackets are from their brand, Seachoice, which is a private label exclusive to Land ‘N’ Sea.

“Safety is our number one priority both on and off the water,” said Mike Conners, Land ‘N’ Sea President. “We are thrilled to participate in the Sea Tow Foundation’s mission to make the water safer for everyone and the donation of Seachoice life jackets to aid in their mission was a perfect way for us to continue to support our great friends at the Sea Tow Foundation.”

The 868 Land ‘N’ Sea life jackets are being distributed for immediate use in Florida and Texas and will be ready to use during the upcoming boating season in Michigan and Minnesota.

If you have brand new or gently used life jackets that you would like to donate to a life jacket loaner station near you, use the Sea Tow Foundation’s Life Jacket Drive online form and we’ll be in touch about a local life jacket loaner station that is in need of more life jackets. You can also find out more in this video blog about how to inspect your gently used life jacket to know if it is in good shape to donate.

Photo Captions:

Top left: Bart Shanks from Hub’s Yacht Club and Marina in Minnesota with donated SeaChoice life jackets.

Top right: Willard Franklin III form Four W's Fishing Team in Houston, TX with a LandNSea employee.

Bottom left: Four W's participants wearing the donated life jackets in Houston, TX

Bottom right: The City of Algonac, MI showing their donated life jackets.