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Posted By Gail Kulp,
Thursday, April 30, 2026
Updated: Wednesday, April 1, 2026
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National Safe Boating Week is a week-long, focused event that brings awareness to safe boating before the Memorial Day weekend and the kick-off to the summer boating season.. With more people expected to hit the water in the coming weeks, it's crucial for boaters to prioritize safety and be well-prepared for their time on the water.
Boating accidents are unfortunately common, with hundreds of fatalities reported annually in the U.S. Coast Guard boating accident statistics. Many of these accidents could have been prevented with proper safety measures in place. The Sea Tow Foundation™ and Sea Tow® are joining forces to recognize National Safe Boating Week to remind boaters to refresh their knowledge of boating safety procedures and ensure they have all necessary equipment onboard for a safe and enjoyable experience.
Whether you're packing for a day trip or setting out for a longer journey, following these National Safe Boating Week tips from Sea Tow Captains can help ensure a safer and more enjoyable boating experience:
TIP #1
"Always have an anchor ready. When things go wrong on a boat, it can happen quickly and being able to anchor your boat is an important way to stay safe. Your anchor is no good if it is tangled up at the bottom of a storage compartment. Keep the end of the anchor line secured to your boat and anchor from the bow of your boat.”
– Captain Ethan Maass, Sea Tow South Shore and Sea Tow Boston (MA)

TIP #2
“If your boat is running, make sure to stay on board! Jumping out of a running boat can lead to serious injuries, increase the danger of drowning and separate you from your boat, putting you and others at risk."
– Captain Eduardo Barreto, Sea Tow Key Biscayne (FL)

TIP #3
“Never allow children or other occupants to bow ride with their legs or bodies hanging over the front of the boat. In many places it's illegal, but in all places, it’s a recipe for disaster.”
– Captain Ramsey Chason, Sea Tow Cape and Islands (MA) and Sea Tow Rhode Island

TIP #4
“Make sure to add the “if found please call stickers” on all SUPs, kayaks and non-motorized boats. If they simply blow away and are found adrift in the water or on a beach, the information on the sticker could prevent a search and rescue operation.”
– Captain John Bilski, Sea Tow Southern Connecticut

TIP #5
“Always have a tarp in your ditch bag. An affordable, 10x10 tarp can be a lifesaver to protect you from rain, wind, cold, sun and even bugs in certain situations.”
– Captain Christian Orfanello, Sea Tow New Orleans (LA)

TIP #6
“Make sure you have the proper lighting on your boat and that the lights work, especially if you will be out on the water anytime from dusk to dawn. The red, green and white lights are needed so other boats can see you to avoid a collision.”
– Captain Jon Gridley, Sea Tow Clarks Hill Lake/Oconee Lake/Lake Sinclair/Lake Allatoona (GA)

Sea Tow and the Sea Tow Foundation encourage boaters to take advantage of the Sea Tow Foundation’s nationwide Life Jacket Loaner Program where anyone can borrow a life jacket for the day at no charge. And one final way to bring boaters some Peace of Mind™ is to get or renew your Sea Tow membership before the start of the boating season to give you the assurance of knowing Sea Tow is standing by the help when the unexpected happens.
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Posted By Gail Kulp,
Wednesday, March 11, 2026
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We’re proud to share some exciting news: the Sea Tow Foundation™ has been honored with a prestigious Neptune Award for Best Public Relations Campaign from the Marine Marketers of America.
Presented at the 2026 Discover Boating Miami International Boat Show, the Neptune Awards represent the highest level of recognition for marketing excellence in the marine industry. This award recognizes the Foundation’s integrated campaign supporting the launch of our “Sober Skipper™: Why It Matters” video series – an initiative designed to address one of the most preventable causes of fatal boating accidents: Boating Under the Influence (BUI).
Why This Campaign Matters
Boating Under the Influence remains one of the leading contributing factors in fatal boating accidents – and it is entirely preventable.
With this in mind, the Sea Tow Foundation launched the “Sober Skipper: Why It Matters” video series to reach the demographic most at risk for BUI-related incidents: men ages 25–50 who primarily boat recreationally on weekends.
Rather than relying solely on traditional safety messaging, the campaign used authentic storytelling from respected voices within the boating community to make sober boating personal, relatable, and non-negotiable.
A Strategic, Multi-Phase Campaign
The award-winning campaign was developed and executed by OnWrd & UpWrd Marketing and Communications, under contract with the Sea Tow Foundation . It combined:
- Strategic campaign planning and message development
- National and marine trades media outreach
- Targeted influencer recruitment and coordination
- Downloadable campaign toolkits
- Phased media pitching to maximize visibility
- Coordinated digital and social amplification
By pairing traditional public relations efforts with influencer storytelling, the campaign generated:
- More than 65 media placements
- Nearly 165 million views
- Significant engagement across YouTube, Facebook, Instagram, and industry channels
Each video launch followed a structured rollout plan to ensure sustained awareness across the boating season.
Watch the “Sober Skipper: Why It Matters” Series
Each video features a well-known boating influencer or professional athlete sharing their personal perspective on why designating a sober skipper is critical for safety on the water. You can check out all the videos and download the toolkit at https://www.boatingsafety.com/page/why-it-matters.
Join the Movement
This campaign was built around the idea that safety messaging works best when it feels personal. By sharing real stories from respected voices within the boating community, we’re working to make sober boating not just a recommendation – but an expectation.
Before your next trip on the water, Take the Pledge to designate a Sober Skipper and encourage others to do the same. Together, we can move closer to a world where every boating trip ends safely.

© 2026, Sea Tow Services International, Inc. (“STSI”) Subject to Sea Tow Foundation’s licensed use of STSI's trademarks. All rights reserved.7-060-26
Tags:
Boating Safety
Marine Industry
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Sober Skipper
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Posted By Gail Kulp,
Friday, December 5, 2025
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The winners of the 2025 National Boating Safety Awards were announced on October 8, 2025 at IBEX in Tampa, FL in collaboration with the Sea Tow Foundation’s Boating Safety Advisory Council. Now in its seventh year, the awards highlight exceptional safety efforts and initiatives led by the for-profit sector of the boating industry.

Highlights of the 2025 awards include:
The Community Boating and Education Program Award is presented to a company that provides outstanding classroom, virtual, or on-water boating education, benefiting the entire boating community.
The award was presented to Freedom Boat Club for their Expanded Member Safety Training: Virtual + On-Water Orientation Program. Within 12 months of launch, the club grew its safety training by 120%, successfully reaching more members through this new hybrid training model.
An Honorable Mention was presented to Causeway Marine for partnering with Safety First Boating School to host New Jersey’s mandatory Boating Safety Certificate Courses in their showroom.
The Gear, Equipment & Accessories Manufacturer Award recognizes a company that demonstrates excellence in promoting boating safety through its products and outreach efforts.
Garmin received this year’s award for its 2025 Safe Boating Campaign, which utilized blog content, e-blasts, and presentations to promote safety messaging around National Safe Boating Week. Garmin also partnered with The Qualified Captain, Katie Sawyer, and Clay Cowart, reaching 1.7 million followers through social media giveaways and outreach.
The Marine Retailer Award honors a company that goes above and beyond to promote boating safety alongside the products and services it offers.
Strong’s Marine was honored for its Women on the Water Series, which empowered women in the boating community to feel safe and confident on the water.
The Marine Trade Association Award is given to an organization that has demonstrated outstanding leadership in promoting boating safety through education, outreach, or advocacy on behalf of the industry.
The National Marine Manufacturers Association (NMMA) received this year’s award for its 2025 Discover Boating Video Series, produced in partnership with Progressive Insurance. The campaign addressed key safety topics including kids on board, pre-season prep, float plans, life jackets, and sound signals through a highly effective multi-channel approach that included social media, email, PSAs, and more.
The Media Outlet Award recognizes a company or organization that promotes boating safety through impactful media efforts benefiting both the boating industry and boaters themselves.
Celebrating 15 years and over 780 episodes, this year’s award goes to Bob’s No Wake Zone Boating Radio Show for its long-standing commitment to boating safety. The featured episode, Revival of the U.S. Coast Guard Auxiliary at Lake of the Ozarks, MO, reflects the show's ongoing commitment to advancing boating safety throughout the Lake of the Ozarks region.
The PR, Marketing & Advertising Agency Award celebrates a company that represents a for-profit boating industry entity or independently promotes boating safety through outstanding communications and outreach efforts.
Hammer & Nail Marketing won for its Boater Safety is Good Business campaign. By consistently incorporating boating safety content into marina newsletters and social media, the agency helped elevate key safety practices like CPR training, life jacket use, and sober boating.
The Social Media Influencer Award recognizes a company or individual whose creative and high-quality social media efforts advance boating safety awareness.
BoatClass received this award for its Organic Social Media Safety & Instruction Video Series, a collection of short, engaging videos designed to teach boating safety in a fun, digestible way. Their digital classroom continues to inspire beginner boaters and spread confidence through education.
The Top Marine Manufacturer Award, the highest distinction of the National Boating Safety Awards, recognizes a boat manufacturer that goes above and beyond in advancing boating safety.
This year’s winner, Pursuit Boats, earned top honors for its groundbreaking Confidence on the Water program. Developed in partnership with the Chapman School of Seamanship, this two-day course was designed to educate boat owners on boating safety and proper vessel handling. Every new Pursuit Boat owner and up to three additional participants can take the course free of charge with the purchase of a new vessel.
We extend our congratulations to all of the 2025 award winners. These companies are setting an example for the industry by putting safety first and finding innovative ways to reach and educate boaters.
Thank you to our 2025 National Boating Safety Awards Sponsors!
Presenting Sponsor: Suzuki Marine
Lighthouse Sponsors: Yamaha and Water Ways TV
Beacon Sponsors: Absolute Outdoors, Boat History Report, Chubb, Freedom Boat Club, Garmin, and Northpoint Commercial Finance
Flare Sponsors: Bob’s No Wake Zone Boating Radio Show, “Let’s Go Boating” Podcast, Mustang Survival, OnWrd & UpWrd, Oyster Harbor Marine, Sensar Marine, Strong’s Marine, and Waterdogged Sportfishing.
To learn more about the National Boating Safety Awards and award recipients, please visit boatingsafety.com/awards.
© 2025, Sea Tow Services International, Inc. (“STSI”). Subject to Sea Tow Foundation’s licensed use of STSI’s trademarks. All rights reserved. 6-018-25
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Posted By Gail Kulp,
Wednesday, October 22, 2025
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Through the Sea Tow Foundation’s™ Life Jacket Loaner Program, local groups are helping ensure that boaters of all ages have access to properly fitting life jackets. No matter where the adventure takes them, safety always comes first on the water.
Ashleigh Iserman Boating Safety Foundation
For Jan Wilhite-Iserman, every life jacket loaner station is a labor of love and a tribute to her daughter, Ashleigh.
In 2004, Ashleigh tragically lost her life in a personal watercraft accident just one day before her high school graduation. That devastating loss prompted her family into action. Through their advocacy efforts, the Ashleigh Iserman Law was passed, and it enforces stronger personal watercraft safety regulations across Michigan.
Years later, Jan met Sea Tow Foundation Executive Director Gail Kulp, and immediately knew a strong connection was made.
“When I met Gail and learned about the Sea Tow Foundation’s Life Jacket Loaner Program, I knew it was exactly what we needed to carry Ashleigh’s legacy forward,” Jan said. “It was such a natural fit, to combine education, awareness, and access so no one else would experience what our family did.”
Since then, the Iserman family has turned their grief into impact. Working with the Sea Tow Foundation, the Michigan DNR, and the Oakland County Sheriff’s Office, they opened three life jacket loaner stations, including one at the site of Ashleigh’s accident. Each station serves as both a practical safety tool and a heartfelt reminder of why water safety matters.
“We wanted something permanent that not only carried Ashleigh’s name but also helped prevent future tragedies,” said Jan.
Today, Jan’s mission continues to grow, not just through the life jacket stations, but through every conversation, class, and community touched by Ashleigh’s story. Her message is simple yet powerful: with education, awareness, and care, tragedies like hers can be prevented, and lives can be saved.

Hampton Rotary Club
Along New Hampshire’s seacoast, the Hampton Rotary Club is turning its service-driven mission toward keeping boaters safe.
Their life jacket loaner station, located at the state boat ramp on Hampton Harbor, has become a trusted local resource. Thanks to its high visibility and support from state staff and harbormasters, the station operates smoothly and efficiently.
Local harbormasters and the U.S. Coast Guard have become strong allies, directing boaters without required personal flotation devices (PFDs) to the Hampton Rotary life jacket loaner station. Often saving a fun day on the water from being cut short.
“Rotary International’s core mission is about promoting health, saving lives, and serving the community,” said club member and loaner station host David Considine. “The life jacket loaner program is a practical response to that and a great example of service above self.”
Even small moments reflect the program’s impact. Visitors often leave handwritten thank-you notes — quiet reminders of how a community's shared commitment can make local waterways safer for everyone.

A Shared Mission on the Water
From the Great Lakes to the Atlantic Coast, these loaner station hosts prove how powerful local action can be. Each loaner station represents more than a piece of safety equipment, it represents community, compassion, and the shared belief that one simple choice can save a life.
The Sea Tow Foundation’s Life Jacket Loaner Program continues to grow, with over 1,300 stations nationwide and countless stories behind each one. To find a loaner station near you or to learn how to become a life jacket loaner host, visit https://www.boatingsafety.com/page/life-jacket-loaner-program
© 2025, Sea Tow Services International, Inc. (“STSI”). Subject to Sea Tow Foundation’s licensed use of STSI’s trademarks. All rights reserved. 6-016-25
Tags:
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Posted By Gail Kulp,
Wednesday, September 24, 2025
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The air may be getting crisper, but that doesn’t mean it’s time to stow away your boating gear. In fact, fall might just be the best-kept secret of the boating season. With cooler temperatures, calmer waterways, and stunning foliage, it’s the perfect time to enjoy the water whether you’re casting a line, taking a leisurely cruise, or simply soaking in the peace.
As daylight hours dwindle and temperatures dip, many boaters begin thinking about winterizing their vessels. Whether you’re ready to hang up your captain’s hat for the season or plan to stretch your time on the water a little longer, the Sea Tow Foundation™ has your back.

For Boaters Still Enjoying the Water
If you’re not quite ready to say goodbye to the boating season, make sure you're adjusting your routines to stay safe and comfortable for the cooler months.
1. Check the Weather
Fall weather can be unpredictable, with sudden shifts in wind, temperature, and visibility. Make sure to check the latest marine weather forecasts before heading out.
2. Dress Smart
Start with a moisture-wicking base, add cozy fleece or wool for warmth, and a waterproof outer shell to block wind and spray. Don’t forget to pack a towel, extra layers for when the temperature drops, and a full change of clothes in a dry bag just in case.
Pro Tip: Cold weather affects your dexterity. Consider wearing insulated gloves that still allow you to grip the wheel, lines, and fishing gear.
3. Life Jackets on Top - Always
With bulky fall clothing, it’s critical that life jackets are worn over your layers and still fit properly. Many states even have cold-weather life jacket requirements for certain boat sizes and boaters of all ages, so be sure to know and follow the law. Need to borrow a life jacket? Visit one of our Life Jacket Loaner Stations.
4. Navigation Lights Required
With fewer daylight hours and earlier sunsets, darkness can fall quicker than you expect. Make sure your navigation lights are in working order, and carry a flashlight or headlamp as backup to stay visible and safe after dusk.
5. File a Float Plan
Let someone on land know your route, expected return time, and who’s on board. It’s an easy habit that becomes even more important in off-peak seasons when there are less people on the water.
For Boaters Ready to Winterize their Boats
If your fall plans include tucking your boat away for the season, a thorough end-of-season checklist will save you time and money come spring. Here's how to do it right:
1. Drain Water Lines and Safely Dispose of Fluids
Frozen water can wreak havoc on your engine and plumbing. Drain all onboard water systems and use marine-grade antifreeze to prevent damage. Dispose of fluids like fuel, oil, and coolant at proper collection centers. Never pour them in the waterway, down the drain or toss them in the trash. Don’t forget to inspect and reseal window seams and the boat plug, too.
Pro Tip: A trusted marine technician can do this for you if you are unsure of how to properly do it yourself. Just be sure to schedule your appointment early, spots fill up quickly as the season winds down.
2. Scrub Down
Use eco-friendly cleaners to scrub every inch of your boat, especially if it’ll be shrink-wrapped and stored. Mold and mildew can cause expensive damage and foul smells come spring.
3. Clean Life Jackets Before Storing
Before storing your life jackets for the season, clean and dry them thoroughly to prevent mildew. If you have outgrown life jackets from this past season, you can donate them to the Sea Tow Foundation’s Life Jacket Loaner Program.
4. Inspect All Safety Gear
Take stock of your safety equipment: radios, flares, extinguishers, first aid kits, and lines. Replace expired items and restock supplies now, while it’s top of mind. And don’t forget to remove valuables and electronics for safe storage during the off-season.
Bonus Tip: Sign Up for a Boating Safety Course
Fall and winter are the perfect time to brush up on your boating knowledge. Courses are offered both in person and online, and many insurance providers even offer discounts when you complete one. Understand that in many states, a boating safety certificate is now required.
No matter how you plan to spend the cooler months - soaking up those last golden days on the water or giving your boat a deep clean in preparation for spring - your efforts now will pay off later. A well-prepared boat and a well-informed crew are the keys to enjoying boating year after year.
Stay safe, have fun, and savor every moment of fall boating. We’ll see you on the water!
© 2025, Sea Tow Services International, Inc. (“STSI”). Subject to Sea Tow Foundation’s licensed use of STSI’s trademarks. All rights reserved. 6-015-25
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Posted By Gail Kulp,
Thursday, August 28, 2025
Updated: Tuesday, August 26, 2025
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Photo provided courtesy of Howard County Department of Recreation & Parks
On a calm afternoon at Centennial Lake in Ellicott City, MD, a woman suffered a medical emergency, collapsed, and fell face-down into the water from her kayak. Her friend began shouting for help, and because of the quick thinking of a nearby park visitor and the presence of a Sea Tow Foundation™ Life Jacket Loaner Station, the day ended with a successful rescue.
Matt Medicus, the Adventure, Nature & Outdoor Manager for Howard County Department of Recreation & Parks shared how the life-saving rescue unfolded. A park patron was teaching his nephew how to fish nearby and he heard someone call for help. Without hesitation, he immediately grabbed a life jacket from the nearby loaner stand for himself and swam out to help. He was ready to act and knew he had the tools to assist. Most importantly, he knew that a life jacket can make all the difference for both rescuers and those in distress. Soon after, staff members from the nearby boat rental arrived by boat and helped quickly bring the distressed woman back to shore.
The Sea Tow Foundation Life Jacket Loaner Stand has been at Centennial Lake for a decade.
“We applied for the Sea Tow Foundation Life Jacket Loaner Program 10 years ago. Then again two years later to expand. Today we have about 15 life jackets in all sizes. It’s been huge,” Matt said.
When the station was first installed, someone in the office warned Matt that the jackets might be stolen. His response? “That means they’re being used.” Of course, he hoped they wouldn’t disappear, but if they helped someone stay safe or give a second thought to boating preparedness, they were serving their purpose.
The woman rescued that day was an experienced boater and was also trained as a lifeguard. She was comfortable on the water and was even wearing a life jacket; she was doing everything right. But even the most seasoned boaters and swimmers can face sudden, unexpected medical emergencies. “She told me the next day, she thought she’d done everything she was supposed to do,” Matt recalled. “And she had. That life jacket saved her life because it helped her rescuers.” Thanks to the quick response of the team and her own preparation, she was released from the hospital and is on the mend.
For Matt, the rescue at Centennial Lake isn’t just a reminder of how quickly things can go wrong, it’s a powerful example of how much can go right when the right tools are in place. His team always wears inflatable life jackets when on the water, and he emphasizes that safety isn’t just about how strong a swimmer you are. “You can’t swim if you’re unconscious,” he says.
Matt believes every public boat launch should have a Life Jacket Loaner Station. “The [Sea Tow Foundation’s] Life Jacket Loaner Program is easy to apply for,” he added. “Don’t waste time. It could save a life.”
© 2025, Sea Tow Services International, Inc. (“STSI”). Subject to Sea Tow Foundation’s licensed use of STSI’s trademarks. All rights reserved. 6-014-25
Tags:
#SeaTowFoundation #BoatingSafety #LifeJacketsSaveL
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Posted By Gail Kulp,
Wednesday, August 13, 2025
Updated: Thursday, March 27, 2025
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The Sea Tow Foundation™ is showcasing the winners of the 2024 National Boating Safety Awards via individualized blog posts that answer specific questions posted to each winning company.
Bullitage Media Inc. won the 2024 National Boating Safety Award in the category of Top Marine Media Outlet for their Water Ways TV.

Image provided courtesy of Water Ways TV
1. Please briefly describe your winning entry and tell us about the process of creating/launching it.
Water Ways TV was born from past experiences co-hosting and producing Power-Boat Television from 2014-2019 and my work as a broadcast journalist with the Canadian Broadcasting Corporation (CBC). The new Water Ways TV show, which was launched in 2022 after the closure of PowerBoat TV productions, included safety messages from day one in recurring “60 seconds of safety” segments. Thus far, 31 full-length episodes have been created and we’re expanding rapidly in 2025!
2. What inspired your company to promote boating safety?
The pilot episodes of Water Ways TV were achieved by calling in favors from friends and family for boat access or interviews, such as with Sgt. Dave Moffatt, the coordinator of the massive Ontario Provincial Police Marine Unit (170 vessels patrolling more than 200,000 lakes!). Audience testing found the boating public loved the messages and tips delivered in a fun and authentic way, not a lecture from authorities or a sales pitch from a manufacturer. We’ve leaned into the safety element and have since shot segments aboard an active Canadian Navy vessel (HMCS Harry DeWolf) and am in talks with the United States Coast Guard to highlight their efforts and the variety of marine-focused careers on the show.
3. What does winning this award mean for your company?
Winning the National Safe Boating Award was like pouring fuel on the fire. We had begun finding organic and rapid growth as we pushed our online presence into the United States, and to be recognized after our first “full” season – including 13 embedded but entertaining safety segments – meant a lot as many of the big players took note. They are key partners for success in the media world. It gave us third party endorsement of our mission which is to be the most trusted source for recreational boaters and the first thought for fun on the water. Not to mention it meant a whole heck of a lot to our small but mighty team!
4. What was a key takeaway you received because of working on this project or campaign?
It was surprising that people are interested in safety. Only, they are human and get bored or distracted and certainly don’t like being lectured to. But they want to keep their kids and spouses and friends alive while having fun. So have fun where appropriate, and always focus on the story first. If you keep people entertained, you keep their attention. And you need their attention to deliver a message.
© 2025, Sea Tow Services International, Inc. (“STSI”). Subject to Sea Tow Foundation’s licensed use of STSI’s trademarks. All rights reserved. 5-018-25
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Marine Media Outlet
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Posted By Gail Kulp,
Wednesday, July 23, 2025
Updated: Thursday, March 27, 2025
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The Sea Tow Foundation™ is showcasing the winners of the 2024 National Boating Safety Awards via individualized blog posts that answer specific questions posted to each winning company.
Bayliner Boats won the 2024 National Boating Safety Award in the category of Top Marine Manufacturer.

Photo courtesy of Bayliner Boats
1. Please briefly describe your winning entry and tell us about the process of creating/launching it.
The Bayliner Boats National Safe Boating Week Daily Safety Tips campaign was a social media-driven initiative to raise awareness about boating safety. In collaboration with Captain Scott from the South Florida Freedom Boat Club, we created and shared daily safety tips through engaging videos across our social media channels. These tips covered essential topics such as safe anchoring, key safety accessories, and best practices for beaching and docking and the tips ran on platforms like Instagram. The campaign ran for a full week, from May 18–24, 2024 and also included a supporting blog on our website and targeted email outreach to engage with our community.
2. What does winning this award mean for your company? If your company has won more than once, does that change anything?
Winning this award is a tremendous honor for Bayliner Boats, and it reinforces our dedication to promoting boating safety. It validates the effort we put into creating meaningful, impactful campaigns that resonate with boaters. As we continue to innovate in this space, the recognition boosts our motivation to keep delivering quality content and initiatives that foster a safer, more enjoyable boating experience for all.
3. What was a key takeaway you received because of working on this project or campaign?
A key takeaway from the campaign was the immense power of social media as a tool for engaging with our audience about safety. The response to the daily safety tips far exceeded our expectations, demonstrating that boaters are eager to learn more about how to stay safe on the water. It also highlighted the importance of making safety tips accessible, digestible, and relevant. The more we can connect with boaters in a direct, personal way, the more effective our messaging will be.
4. Is your company working on a new boating safety project or campaign to debut in 2025? If so, can you share any of the details?
Yes! Bayliner is already planning new initiatives for 2025 that will continue to focus on promoting safe boating practices. We are excited to explore interactive content and new digital tools to make safety education even more engaging for boaters.
© 2025, Sea Tow Services International, Inc. (“STSI”). Subject to Sea Tow Foundation’s licensed use of STSI’s trademarks. All rights reserved. 5-018-25
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Posted By Gail Kulp,
Thursday, July 10, 2025
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As we head into the peak of summer boating season, the Sea Tow Foundation™ is here to help you stay safe, cool and keep the fun going all season long. Whether you’re planning a long day of cruising or enjoying watersports with friends, these 7 essential hot-weather boating safety tips will help you beat the heat—without losing sight of what matters most: getting home safely.
1. Hydrate Early and Often
High heat and humidity can quickly lead to dehydration, especially when you’re out on the water where sun exposure intensifies. Always pack plenty of water and electrolyte-rich drinks and remind everyone to sip regularly. Skip sugary, caffeinated and alcoholic beverages to help your body retain fluids.
Pro Tip: Assign a member of your crew to be your hydration point person—refilling bottles, checking coolers and keeping everyone to task throughout the day.
2. Don’t Let the Sun Steer the Day
Long days in the sun can bring serious risks, including sunburn, heat exhaustion and even heatstroke. Create shady areas using a bimini top, bring wide-brimmed hats and wear UV-protective clothing. Make sure to reapply sunscreen often—especially after swimming.
If you’re bringing your furry friends along, make sure they have enough water, non-slip footing on deck, and a shady spot to rest and stay cool.
3. Life Jackets Still Matter in the Heat
We know it’s hot, but ditching your life jacket because it’s “too warm” is a dangerous choice. Accidents happen fast, and high temps can lead to fatigue, dizziness or falls overboard. A properly fitted, lightweight life jacket can make all the difference, and thanks to the Sea Tow Foundation Life Jacket Loaner Program thousands of stations across the country have free life jackets available to borrow.
Click here to find a loaner station near you and get great information on how to properly fit a life jacket:
4. Pack for Emergencies—Not Just Snacks
In extreme heat, even a minor issue like a drained battery or overheated engine can turn into a major problem. Be sure to check your gear including batteries, electronics, flares and radios are in working order before you leave the dock. Always carry the following:
- A well-stocked, waterproof first-aid kit
- VHF radio and backup charging source
- Extra drinking water and food
- Emergency shade (tarp, towel, or canopy)
- Layers and blankets in case the weather turns
Make sure your Sea Tow® membership is active before heading out because no one plans on for the unexpected to happen.
5. Designate a Sober Skipper—Every Time
Heat and alcohol are a risky mix. Combine that with the sun’s intensity and the effects of motion on the water, and even one drink can severely impair balance, judgment and reaction time. Our goal at the Sea Tow Foundation is to eliminate Boating Under the Influence (BUI) by encouraging all boaters to take the pledge to be or to designate a sober skipper before leaving the dock.
Don’t miss our “Sober Skipper: Why It Matters” video series featuring athletes, anglers and everyday boaters sharing why this message is personal. Watch it here.
6. Watch for Signs of Heat-Related Illness
Be alert for symptoms like dizziness, nausea, fainting or rapid breathing. If someone shows any of these signs, act quickly: move them to a shaded area, cool them with wet towels, and hydrate slowly. If symptoms are severe or worsen, call for medical assistance right away.
7. Model Smart Boating for the Whole Family
The best way to teach safe boating is to lead by example. Show your family how it’s done by:
- Wearing your life jacket
- Staying sober at the helm
- Following all navigation rules
- Making safety a prioritywith every trip
Creating a plan the whole family understands makes boating safer and more enjoyable for everyone.
Boating Can Be Safe and Fun
At the Sea Tow Foundation, we believe that a good day on the water means coming back safe, smiling, and ready to do it again. With a little planning, you can enjoy everything summer has to offer.
Tags:
Beat the Heat
Summer Boating
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Posted By Gail Kulp,
Wednesday, July 2, 2025
Updated: Thursday, March 27, 2025
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The Sea Tow Foundation™ is showcasing the winners of the 2024 National Boating Safety Awards via individualized blog posts that answer specific questions posted to each winning company.
BoatClass won the 2024 National Boating Safety Award in two categories: the category of Top Social Media Influencer and Top Community Boating Education Program.

Photo Courtesy of BoatClass
1. Please briefly describe your winning entries and tell us about the process of creating/launching it.
BoatClass Organic Social Media Boating Safety & Instruction Campaign is a dynamic initiative that leverages short-form video content to educate new and experienced boaters about essential boating safety and skills. The campaign is promoted organically on platforms like Instagram and Facebook Reels, featuring engaging and digestible tutorials. Planning for this project was extensive: we aligned content with the peak boating season (May through October) to ensure it was timely and relevant. The videos were designed to be both informative and entertaining, and the efforts were fully organic, without paid advertising. The inclusion of Captain Travis, our spokesperson, further ensured that the content was both relatable and instructional, while partnerships with organizations like Freedom Boat Club and the National Safe Boating Council bolstered the campaign’s reach.
2. What inspired your company to promote boating safety? Was this the first time doing so or have there been previous boating safety promotions?
Boating safety is at the heart of BoatClass's mission to equip new boaters with the confidence and skills to navigate the waterways safely. Our commitment to safety isn’t new—we’ve been promoting boating safety through in-person, on-water training for years. However, we wanted to expand our reach by creating an easily accessible, digital-first campaign to engage a broader audience. The shift to social media, especially short-form video, was a strategic response to the growing consumption of video content online, ensuring we meet boaters where they are.
3. What partnerships, media coverage and/or opportunities have you received because of winning this award?
Our award recognition has elevated our visibility and led to valuable conversations with potential new partners. These new relationships will enable us to amplify our message, allowing us to reach a wider, more diverse audience with our safety message.
4. Is your company working on a new boating safety project or campaign to debut in 2025? If so, can you share any of the details?
Yes! We’re excited about our upcoming plans to expand our training locations and further refine our social media strategy to continue promoting boating safety in 2025. We’re exploring more in-depth partnerships and focusing on enhancing our digital presence. One key aspect we’re working on is developing a comprehensive series of “Boating Safety 101” tutorials, designed to support first-time boaters. Additionally, we’ll be focusing on seasonal safety tips and continuing collaborations with our partner organizations to reach even more boaters.
© 2025, Sea Tow Services International, Inc. (“STSI”). Subject to Sea Tow Foundation’s licensed use of STSI’s trademarks. All rights reserved. 5-018-25
Tags:
BoatClass
Community Boating Education Program
National Boating Safety Awards
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