The Sea Tow Foundation™ is showcasing the winners of the 2024 National Boating Safety Awards via individualized blog posts that answer specific questions posted to each winning company.

Bayliner Boats won the 2024 National Boating Safety Award in the category of Top Marine Manufacturer.

Photo courtesy of Bayliner Boats

     1. Please briefly describe your winning entry and tell us about the process of creating/launching it.

The Bayliner Boats National Safe Boating Week Daily Safety Tips campaign was a social media-driven initiative to raise awareness about boating safety. In collaboration with Captain Scott from the South Florida Freedom Boat Club, we created and shared daily safety tips through engaging videos across our social media channels. These tips covered essential topics such as safe anchoring, key safety accessories, and best practices for beaching and docking and the tips ran on platforms like Instagram. The campaign ran for a full week, from May 18–24, 2024 and also included a supporting blog on our website and targeted email outreach to engage with our community.

     2. What does winning this award mean for your company? If your company has won more than once, does that change anything?

Winning this award is a tremendous honor for Bayliner Boats, and it reinforces our dedication to promoting boating safety. It validates the effort we put into creating meaningful, impactful campaigns that resonate with boaters. As we continue to innovate in this space, the recognition boosts our motivation to keep delivering quality content and initiatives that foster a safer, more enjoyable boating experience for all.

     3. What was a key takeaway you received because of working on this project or campaign?

A key takeaway from the campaign was the immense power of social media as a tool for engaging with our audience about safety. The response to the daily safety tips far exceeded our expectations, demonstrating that boaters are eager to learn more about how to stay safe on the water. It also highlighted the importance of making safety tips accessible, digestible, and relevant. The more we can connect with boaters in a direct, personal way, the more effective our messaging will be.

     4. Is your company working on a new boating safety project or campaign to debut in 2025? If so, can you share any of the details?

Yes! Bayliner is already planning new initiatives for 2025 that will continue to focus on promoting safe boating practices. We are excited to explore interactive content and new digital tools to make safety education even more engaging for boaters.

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