The Sea Tow Foundation™ is showcasing the winners of the 2024 National Boating Safety Awards via individualized blog posts that answer specific questions posted to each winning company.

The National Marine Manufacturers Association (NMMA) won the 2024 National Boating Safety Award in the category of Top Trade Association.

Photo provided courtesy of NMMA.

     1. Please briefly describe your winning entry and tell us about the process of creating/launching it.

The NMMA was honored with a National Boating Safety Award for our 2024 Top Safe Boating Tips video series. Created in partnership with Progressive® Insurance, the video series included five episodes offering essential safety advice on boating with pets, refueling, trailering, safe seating and swimming near boats, and proper navigation light usage.

Filmed during the summer of 2023, the videos were strategically rolled out between March and July, leading up to and during peak boating months when safety is a top priority. After launching on the Discover Boating YouTube channel, the videos were promoted extensively across social media, our website, and email campaigns. Additionally, footage from the series was incorporated into our public service announcement (PSA) campaign to further amplify the message.

     2. What inspired your company to promote boating safety?

This marks Discover Boating’s third boating safety video campaign, reinforcing the NMMA’s commitment to making safe boating practices a top priority. These videos aim to educate both new and experienced boaters on essential safety knowledge. Previous campaigns have covered key topics such as safety tips for boat captains, watersport safety, and celebrating responsibly on the water.

     3. What was a key takeaway you received because of working on this project or campaign?

One of the videos in this safety series focused on boating with pets and it became our highest-performing safety video ever on YouTube. Our second most-viewed video, from last year’s campaign, highlights tips for celebrating safely on the water. The strong engagement with these videos underscores the desire of boaters to safely and confidently enjoy the water with their loved ones, including their furry first mates—while prioritizing safety. Providing approachable, helpful safety content is clearly a valued resource, and we’re committed to continue creating content that resonates with all boating audiences.

     4. Is your company working on a new boating safety project or campaign to debut in 2025? If so, can you share any of the details?

NMMA is excited to debut a new boating safety video series in 2025. We look forward to continuing our mission of educating both new and seasoned boaters on essential safety tips. As with previous series, these videos will be shared across our YouTube channel, website, social media, and other platforms to reach and engage a wide audience.

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