The Sea Tow Foundation is showcasing the winners of the 2023 National Boating Safety Awards via individualized blog posts that answer specific questions posted to each winning company.

Yamaha won the 2023 National Boating Safety Award in the category of Top Marine Manufacturer.

1. Please briefly describe your winning entry and tell us about the process of creating/launching it.
   
   Yamaha worked with Yamaha Professional Angler and Safety Ambassador, Hunter Bland, to create a 12-month safety campaign. The team worked on the project throughout the year and collaborated to create monthly blog posts and/or videos to advocate for safe boating practices.
   
   
2. What inspired your company to promote boating safety?
   
   As a leader in the marine industry, Yamaha takes boating safety very seriously. We believe it is in the best interest of all boaters to be aware of and to practice safe boating at all times. This campaign allowed for the opportunity to help educate boaters on how to keep themselves, their family, their friends and fellow boaters safe.
   
   
3. What partnerships, media coverage and/or opportunities have you received as a result of winning the award?
   
   Yamaha Safety Ambassador, Hunter Bland, continues to grow as a leading voice in boating safety. The Yamaha safety campaign, along with his unique story and passion for other boaters to be safe on the water has resulted in Hunter speaking at numerous events and his continued work with other boating safety organizations.
   
   
4. What was a key takeaway you received as a result of working on this project or campaign?
   
   The key takeaway is that there is still a lot of work to be done but it’s refreshing to see how receptive boaters are to the message.