The Sea Tow Foundation is showcasing the winners of the 2023 National Boating Safety Awards via individualized blog posts that answer specific questions posted to each winning company.

Boston Whaler won the 2023 National Boating Safety Award in the category of Top Marine Public Relations and Marketing Effort.

1. Please briefly describe your winning entry and tell us about the process of creating/launching it.
   
   Our winning entry for Boston Whaler was a comprehensive boating safety campaign that was aimed at encouraging Boston Whaler boaters to participate in safe boating. We utilized social channels, our website, and emails to drive the most awareness and make give our audience some important tips that could be useful during their own boating. And Capt. Wil Rogers helped with lots of videos on boating safety tips.

2. What inspired your company to promote boating safety?
   
   For Boston Whaler, boating safety is one of our biggest priorities. We maintain the reputation of being unsinkable, and therefore upholding quality boating for all our customers. Recognizing the significance of maintaining our reputation, our company has consistently prioritized safety initiatives, ensuring that every boater feels confident and secure on the water. This campaign, building upon our unsinkable legacy, represents another milestone in our ongoing commitment to fostering a culture of safety within the boating community.

3. What does winning this award mean for your company?
   
   

We are so honored to win this award because it validates our efforts in promoting boating safety and it also acknowledges the impact of our initiatives within the industry. It serves as recognition of our dedication to ensuring the safety and well-being of boaters and emphasizes the need for ongoing boating safety campaigns, not just during National Safe Boating Week.

4. Is your company working on any future boating safety projects or campaigns? If so, is there anything you can share about what you’re planning to do?
   
   

Looking ahead, Boston Whaler remains committed to promoting boating safety in future projects and campaigns. We continue to release blog articles and landing pages for our audience that contain essential safety tips. We find that providing these resources to our boaters is the best way to communicate the importance of safe boating. We continue to explore new avenues of reaching boaters and emphasizing the importance of safety. Our goal is to continue raising awareness and providing resources that empower boaters to make informed decisions and enjoy the water responsibly.