The Sea Tow Foundation is showcasing the winners of the 2023 National Boating Safety Awards via individualized blog posts that answer specific questions posted to each winning company.

Regal & Nautique of Orlando won the 2023 National Boating Safety Award in the category of Top Marine Retailer.

1. Please briefly describe your winning entry and tell us about the process of creating/launching it.

Regal & Nautique of Orlando has been a long-time advocate of boating safety, and we were very pleased by the opportunity to share our strategic retail initiatives and activities in hopes that other dealers will “see the light” and share in similar efforts. Our winning entry reflected our dealership’s holistic approach to boating safety which runs throughout all aspects of our business and operations, from active engagement among our leadership team in industry-sponsored boating safety initiatives, to our own ongoing customer education and promotion via safety training and onboarding, along with participation in multiple events and marketing communication platforms.

2. What inspired your company to promote boating safety?

Boating safety is an integral component in our dealership DNA and has been a major mission for our dealership since Day One. We believe safe boaters are happy boaters. Educated boaters are far more confident on the water and that contributes to a more fulfilling and enjoyable experience for everyone on board. As a dealership, boating safety is a key part of our stewardship to provide the best boating experience possible for our customers.

3. What partnerships, media coverage and/or opportunities have you received as a result of winning the award?
   
   

We appreciated the solid national media coverage generated as a result of winning this award and we also shared the news locally, and directly with our customers through various marketing communication channels. We have long-standing boating safety partnerships in place with “Ride Dry. Drive Dry” and others, plus we have intentionally shared and promoted the good works of multiple other boating safety organizations via our social platforms, website Learning Center blog and via customer eblasts. 

4. Is your company working on any future boating safety projects or campaigns? If so, is there anything you can share about what you’re planning to do?

Regal & Nautique of Orlando will continue to promote and participate in ongoing boating safety activities and initiatives on both the national and local level for our team members, customers, and with our dealership events and tournament series.  Some big news to share is that we have launched our exciting online pro shop at www.WakeUnited.com. Here, we offer a full line-up of the latest boating safety equipment and gear that is sure to resonate with our customers and the boating community at large!