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Community Spotlight: How Two Life Jacket Loaner Hosts Are Keeping Boaters Safe

Posted By Gail Kulp, Wednesday, October 22, 2025

Through the Sea Tow Foundation’sLife Jacket Loaner Program, local groups are helping ensure that boaters of all ages have access to properly fitting life jackets. No matter where the adventure takes them, safety always comes first on the water.

Ashleigh Iserman Boating Safety Foundation

For Jan Wilhite-Iserman, every life jacket loaner station is a labor of love and a tribute to her daughter, Ashleigh.

In 2004, Ashleigh tragically lost her life in a personal watercraft accident just one day before her high school graduation. That devastating loss prompted her family into action. Through their advocacy efforts, the Ashleigh Iserman Law was passed, and it enforces stronger personal watercraft safety regulations across Michigan.

Years later, Jan met Sea Tow Foundation Executive Director Gail Kulp, and immediately knew a strong connection was made.

“When I met Gail and learned about the Sea Tow Foundation’s Life Jacket Loaner Program, I knew it was exactly what we needed to carry Ashleigh’s legacy forward,” Jan said. “It was such a natural fit, to combine education, awareness, and access so no one else would experience what our family did.”

Since then, the Iserman family has turned their grief into impact. Working with the Sea Tow Foundation, the Michigan DNR, and the Oakland County Sheriff’s Office, they opened three life jacket loaner stations, including one at the site of Ashleigh’s accident. Each station serves as both a practical safety tool and a heartfelt reminder of why water safety matters.

“We wanted something permanent that not only carried Ashleigh’s name but also helped prevent future tragedies,” said Jan.

Today, Jan’s mission continues to grow, not just through the life jacket stations, but through every conversation, class, and community touched by Ashleigh’s story. Her message is simple yet powerful: with education, awareness, and care, tragedies like hers can be prevented, and lives can be saved.


Hampton Rotary Club

Along New Hampshire’s seacoast, the Hampton Rotary Club is turning its service-driven mission toward keeping boaters safe. 

Their life jacket loaner station, located at the state boat ramp on Hampton Harbor, has become a trusted local resource. Thanks to its high visibility and support from state staff and harbormasters, the station operates smoothly and efficiently.

Local harbormasters and the U.S. Coast Guard have become strong allies, directing boaters without required personal flotation devices (PFDs) to the Hampton Rotary life jacket loaner station. Often saving a fun day on the water from being cut short.

“Rotary International’s core mission is about promoting health, saving lives, and serving the community,” said club member and loaner station host David Considine. “The life jacket loaner program is a practical response to that and a great example of service above self.”

Even small moments reflect the program’s impact. Visitors often leave handwritten thank-you notes — quiet reminders of how a community's shared commitment can make local waterways safer for everyone.


A Shared Mission on the Water

From the Great Lakes to the Atlantic Coast, these loaner station hosts prove how powerful local action can be. Each loaner station represents more than a piece of safety equipment, it represents community, compassion, and the shared belief that one simple choice can save a life.

The Sea Tow Foundation’s Life Jacket Loaner Program continues to grow, with over 1,300 stations nationwide and countless stories behind each one. To find a loaner station near you or to learn how to become a life jacket loaner host, visit https://www.boatingsafety.com/page/life-jacket-loaner-program

 

© 2025, Sea Tow Services International, Inc. (“STSI”). Subject to Sea Tow Foundation’s licensed use of STSI’s trademarks. All rights reserved. 6-016-25

Tags:  Ashleigh Iserman Boating Safety Foundation  boating safety  Hampton Rotary Club  life jacket loaner program  life jacket loaner station hosts  life jackets save lives  yellow life jackets 

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New Labeling for Life Jackets

Posted By Kim Perry, Friday, May 19, 2023
Updated: Tuesday, January 24, 2023

If you’ve been to the store lately to purchase a life jacket or have borrowed a life jacket from one of our 1,000+ nationwide life jacket loaner stations, you may have noticed a change in how the inside of the life jackets look. This is because a new labeling system has been implemented and we thought we’d answer some questions we’ve seen boaters like you ask related to this.

Why did the life jacket label need to change?
The new labels have harmonized the standards for use in the U.S., Canada and Europe. This means that the new labels have taken the requirements for many countries and combined them into a simple way of understanding how the life jackets are approved for use so that the same life jacket can be used when boating in multiple countries.

Are the new life jackets still approved by the U.S. Coast Guard?
Yes, they are still approved, but the location of this information has been moved to a new area on the life jacket label. This new section also shows that it meets the requirements of Transport Canada. (Graphic)

What is different about the new life jacket labels?
The new life jacket labels feature less wording and more icons or pictures to explain their use. In addition, the 5 “types” of life jackets (Type I, Type II, Type III, Type IV, and Type V) are no longer used and instead there are just 2 categories – wearable or throwable. Wearable life jackets come in sizes as they did before, but the chest size and user weight are now shown in both Metric measurements (centimeters or kilograms) and Imperial measurements (inches and pounds). The wearable life jackets are also divided into 5 different numerical buoyancy categories: 50, 70, 100, 150 and 275 Newtons. A Newton is unit of measurement being used for buoyancy with the higher numbers providing the most flotation.

How do I read the new life jacket labels?
The Newton numerical graphic shows the level of flotation with the higher numbers providing the most flotation for high waves or offshore activity where rescuers would take more time to get to you. The lower Newton numbers offer the wearer more movement and comfort and should be used in calm waters or near shore activities where a rescue can take place quickly. (Add graphic)

 

The turning graphics feature a circular arrow that indicates it will turn most wearers face-up. The slash through the graphic indicates the life jacket doesn’t have this feature.

There are 4 graphics indicating the type of water activity that is approved or not approved for the life jacket to be worn while doing: personal watercraft, towed water sports, tubing or whitewater paddling.

 

The last graphics explain how to wash and care for the life jackets. These labels are found in clothing as well.

 

Are the life jackets still classified by size?

Yes, there is still an infant, child, youth, adult and adult XL size for life jackets although these words are now printed in English as well as French and Spanish. 

Can I still use life jackets that have the old labels?
Yes. As long as these life jackets meet the requirements to be “in serviceable condition” according to the U.S. Coast Guard. This means that the straps, zippers and buckles all work and there are no rips or tears in the fabric. For more details on this topic, check out our other blog post on How to Inspect Your Life Jacket.

Are there any other changes to know about regarding life jackets?
The U.S. Coast Guard has not changed the carriage requirements for life jackets in that every boat must have a properly fitting life jacket for each person on board with children under 13 years of age required to wear a life jacket at all times while the boat is underway. The laws requiring when someone should wear a life jacket in terms of the age of the boater, the type of boat being used, or the need to wear a life jacket during specific cold weather months on state waters varies from state to state and you can find the most up-to-date state boating law information on the NASBLA website.

Sources:

https://uscgboating.org/multimedia/PFDlabelsgraphics.php

https://wow.uscgaux.info/Uploads_wowII/P-DEPT/New_Life_Jacket_Labeling_System__3_.pdf

https://safeboatingcampaign.com/news/new-life-jacket-labels/

https://www.usps.org/images/Exec/Safety/Life_Jackets/2020-05-28_New_Life_Jacket_Labels_and_Icons.pdf

 

For more information on the Sea Tow Foundation Life Jackets go to www.boatingsafety.com/page/life-jacket-loaner-program

 

Tags:  adult life jacket  buoyancy of life jackets  child life jacket  coast guard approved life jacket  infant life jacket  Life Jacket  life jacket labels  life jacket laws  life jacket requirements  new labels  newtons on life jackets  Type I life jacket  Type II life jacket  Type III life jacket  Type IV life jacket  Type V life jacket  uscg approved life jacket  yellow life jackets  youth life jacket 

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2023 Life Jacket Loaner Program Grant Application is Open

Posted By Gail Kulp, Tuesday, November 1, 2022
Updated: Friday, October 28, 2022

The Sea Tow Foundation's Life Jacket Loaner Program Grant Application is now open and receiving applications requesting life jackets and loaner stand building kits for the 2023 summer boating season. 

The Life Jacket Loaner Program is funded through the Sport Fish Restoration & Boating Trust Fund, administered by the U.S. Coast Guard and the Sea Tow Foundation has provided over 90,000 life jackets that boaters can borrow and return at no charge since the program started in 2008. There are now life jacket loaner stations in all 50 states as well as in Washington, DC, American Samoa and the Virgin Islands. 

Anyone who is passionate about boating safety and would like to host a life jacket loaner station in their local community is welcome to apply. We have a limited number of loaner stand building kits available, but life jackets are available to host a new life jacket loaner station or replenish an existing one. 

If you filled out the online waiting list application, that does not replace the new application. The purpose of that was merely to be contacted if life jackets had become available during the off season. Please fill out the new application to be considered for new life jackets for next summer. 

For more details or to apply, please visit the application page.

Tags:  boating safety  borrow and return  life jacket loaner program  Life Jacket Loaner Station Grant  life jackets near me  life jackets to borrow  us coast guard  yellow life jackets 

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